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Recalibrating Brand Betty

This caselet empowers Practitioners (Leaders, Managers, Facilitators, Trainers, and Professors) to uncover the finer nuances of the psychology of people interactions and the impact of social styles on people behaviours and perceptions. 

This caselet can also be utilized to showcase the various elements of building a personal brand and the situational fluency that is required for various business and social interactions.

It is a fictitious case study based on real-life experiences and interactions.