This caselet focuses on the critical intersection of business development, client management and emotional intelligence. It unravels opportunities for empathy & humility to overcome hunger and desperation. If EQ trumps IQ, then this case study is an ideal opportunity to discuss the finer nuances of client engagement, empathy, persistence, articulation, and deal control.

You should invest in the caselet if you are any of the following:

Sales Manager, Sales Leader, Sales Enablement Leader, Facilitator, Customer Success Executive, Trainer, Professor.